Russell Reimer

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I’ve worked with global brands and sport properties that are redefining the future of fandom through youth culture, city-stopping global events and immersive storytelling.

And, I’ve led major event bids on behalf of tourism clients, developed over $50-million in foundational funding for event rights holders, and created innovative ideas in sport tourism strategies that deliver significantly increased hosting legacies.

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As a producer, I’ve worked with broadcast juggernauts CBC Olympics, ESPN, ABC Sports, NBC Olympics and Quokka Sports to tell the stories of many of the world’s brightest sport personalities through Bob-Costas-worthy Olympic features and the award-winning Olympic brand campaign — We Are Winter.

I created an action sports broadcast series for CBC and was an executive producer for the documentary Unbroken: The Snowboard Life of Mark McMorris, that earned a special screening at the Toronto International Film Festival (TIFF).

CBC logo and Olympic rings with the text 'Beijing 2022' and 'Olympic Winter Games'
NBC logo with NBC lettering, a peacock feather symbol in rainbow colors, and the five interlinked rings of the Olympic Games on a dark blue background.
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A Canadian Olympic logo featuring a red maple leaf above the Olympic rings with four colors: blue, yellow, black, green, and red, inside an oval border.
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Quokka Sports logo with a black background, featuring a large red circle with a smaller red dot, and the text 'Quokka sports' with 'Quokka' in black and 'sports' in red.
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